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제 29 호 National Museum of Korea Turns Pink in Collaboration with BLACKPINK

Kicker: ENTERTAINMENT National Museum of Korea Turns Pink in Collaboration with BLACKPINK :National Museum of Korea X BLACKPINK By Leesoi, Reporter Leesoi3157@naver.com (YG entertainment) Blackpink, one of K-pop’s leading girl groups,collaborated with the National Museum of Korea to commemorate the release of their thirdmini album, DEADLINE. The album comes three years and five months after their previous release.(show on album). It consists of five tracks, each highlighting a distinct musical style including “GO”, “Me and My”, “Champion”, “Fxxxboy” and the pre-released single “JUMP”, which was released in July. The album has generated significant anticipation among listeners with its impressive lineup, featuring longtime producer Teddy, returning composers, and new collaborators such as Chris Martin of Coldplay, rising composer and vocalist EJAE from K-Pop Demon Hunters, and hitmaker Cirkut. This National Museum of Korea (NMK) X Blackpink collaboration project is an event held to commemorate the release of Blackpink's album and showcases the cultural power of Blackpink as the first K-pop artist to collaborate with the NMK. With this plan, NMK has become a culture space connecting Koreans and international visitors. Picture 2:inside of the museum.photo by author A pink transformation of the museum Throughout the “Pink lighting” event period, the NMK's exterior and parts of its interior have been dyed in Blackpink's signature pink color, blooming flowers on the museum. Although the author visited during the day so could not see the night scenery, the day was also very beautiful. The National Museum of Korea is the 13th largest museum in the world and achieved 6th place globally in terms of number of visitors.Walking through the spacious exhibition hall, visitors could easily sense the excitement surrounding the collaboration. Fans took photos near displays connected to the album and many visitors, initially interested in the Blackpink exhibition but drawn by the museum's unique theme, found their way to the entire museum. For many visitors, the experience felt different from a typical museum visit. The presence of contemporary music elements, fan engagement, and interactive features created a more dynamic atmosphere than what is usually expected in traditional exhibition spaces. This combination of modern pop culture and museum space allowed visitors to experience culture from a broader perspective. It demonstrated that museums can evolve and experiment with new ways of presenting cultural experiences to the public. Picture 3: photo by author The effect of collaboration with K-pop Now, K-pop is not only just Korea[FMB1] culture but also global culture brand with a powerful influence on audiences worldwide. The collaboration demonstrated how cultural institutions can engage younger audiences by connecting traditional heritage with contemporary global culture. At the center of the exhibition, visitors can experience a special audio guide service available in English, Korean, and Thai. Through this service, visitors listen to audio guides recorded by BLACKPINK members Jennie, Jisoo, Lisa, and Rosé. Their voices guide visitors through the exhibition, creating a unique experience that blends popular music with the museum environment. By incorporating the voices of globally recognized artists, the exhibition offered fans a new way to interact with both K-pop and Korean cultural spaces. This approach helped make the museum feel more accessible and engaging, especially for younger audiences and international visitors who may not usually visit traditional cultural institutions. For visitors interested in exploring Korean culture, museums remain one of the most accessible and rewarding places to begin that journey. Although the exhibition has already concluded by the time this article is published, it highlights the many opportunities to experience Korea’s cultural beauty through exhibitions held across the country. It reminds visitors that museums remain one of the best places to discover the depth and beauty of Korean culture. On the other hand, From March 16th, the time was changed from 9 AM to 5:30 PM to improve the convenience of visitors. Sources: https://www.museum.go.kr/MUSEUM/contents/M0701040000.do?schM=view&catCustomType=post&catId=93&arcId=23422&cp=1 https://www.ygfamily.com/ko/artists/blackpink/discography/1652

• 작성일 2026-03-19
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제 29 호 At a Crossroads: The Future of Korean Cinema

Kicker: ENTERTAINMENT At a Crossroads: The Future of Korean Cinema by Sumin Lee , Editor minnida_@naver.com In 2026, movie theaters across Korea are once again bustling with audiences. Have you recently watched any of the diverse Korean films currently showing in cinemas? Director Kim Do-young’s Once We Were Us, which opened the year, has received immense love since the New Year and became the first melodrama in seven years to surpass two million viewers domestically. Meanwhile, director Jang Hang-jun’s The King’s Warden(The Man Who Lives with the King) has exceeded eight million admissions, raising expectations that it may become the first film in two years to reach the ten-million mark—an achievement that had seemed increasingly rare in the Korean film industry. Although Korean cinema continues to receive positive reviews and strong public support through a series of successful releases, there are also growing concerns about the industry’s darker realities. In particular, the term “warehouse films”—referring to completed films that remain unreleased for extended periods—has emerged as a reflection of these challenges. Through this article, I aim to examine this phenomenon and gain a deeper understanding of the current state of the Korean film industry, as well as its future direction. Still Cuts from “The Kings Warden”,Korea's First film to Surpass 10 million Viewers As we welcome the new year of 2026, Korean cinema is once again capturing the attention of theatergoers. The recently released film Once We were Us (만약에우리는) has achieved box-office success through positive word-of-mouth, signaling a long-awaited return of audiences choosing local films at the cinema. This trend is fueling expectations that the theatrical market, which had been stagnant for some time, is gradually regaining its vitality. However, despite this positive atmosphere, those within the film industry evaluate that overall structural difficulties persist. A particularly frequent issue in recent years is the phenomenon of "Vaulted Films" (창고영화). These are films that have completed production but remain stored by production companies or distributors without securing a release date. Due to a combination of declining theater attendance, uncertainty in investment recovery, and fierce competition for release slots, an increasing number of produced films are failing to reach the silver screen. This situation is not merely a problem of a few unreleased movies. The film industry is a complex ecosystem comprised of production companies, investors, distributors, theaters, and countless staff and creators. When film releases decrease, recovering production capital becomes difficult, which leads to a reduction in future productions and can cause the entire industry to shrink. Furthermore, the Korean film industry is in the midst of a structural shift. The theater-going culture has not fully recovered since COVID-19, and the rise of over-the-top (OTT) services has significantly changed how audiences consume content. Added to this is the rising cost of production, including actors' fees and filming expenses, which increases the burden of film production and investment. In response to these changes, the industry is pursuing various attempts to find new distribution strategies, production methods, and points of contact with the audience. To overcome this crisis, the film industry is exploring diverse solutions, such as distribution structures that balance theaters and OTT platforms, expanding support for small-to-mid-budget films, and audience-participation screening programs. In particular, events like Guest Visits (GV), where directors and audiences communicate directly, and special screenings are evaluated as attempts to transform the theater from a simple screening room into a space for cultural experiences. This trend is not limited to the film industry but is connected to the overall state of the Korean arts scene. Various cultural and artistic sectors, including performance, music, and fine arts, are also affected by declining audiences, rising production costs, and platform shifts. As cultural consumption centered on digital content and platforms expands, traditional arts industries find themselves needing to devise new survival strategies. This situation concerns not only those working in the film industry but also society as a whole as consumers of cultural content. The younger generation, including university students, can significantly impact the film industry's ecosystem through diverse film viewing and cultural consumption. Since the film industry is a vital realm that captures culture and art beyond mere entertainment, the interest and participation of the audience will be crucial for the continuous development of Korean cinema. Ultimately, what matters amidst these changes is social interest and participation in culture and the arts. Specifically, the youth and university students, as the primary subjects who consume and share various cultural contents like films, performances, and exhibitions, can have a major influence on the artistic ecosystem. Understanding the changes and hardships the arts community is currently facing is meaningful not only for those who will work directly in culture-related fields but also for those who will not. Moving forward, the film industry must seek new growth strategies within the evolving media environment. For Korean cinema to once again establish itself as a world-class cultural powerhouse, improvements in the industrial structure must be accompanied by the interest and participation of the audience. The active cultural consumption and creative activities of the younger generation can have a positive impact on the overall Korean film and arts scene, serving as a vital foundation for a richer future for the Korean cultural industry. SOURCES: https://sports.donga.com/ent/article/all/20260101/133075726/1 https://news.tf.co.kr/read/entertain/2283217.htm https://www.yna.co.kr/view/AKR20260307045500001

• 작성일 2026-03-18
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제 28 호 "Maybe Happy Ending" Marks Its 10th Anniversary With a Sold-Out Return to Seoul

Kicker: ENTERTAINMENT "Maybe Happy Ending" Marks Its 10th Anniversary With a Sold-Out Return to Seoul By Chae-yun Lee, Reporter o4nly_1@naver.com This year marks the 10th anniversary of the Korean musical Maybe Happy Ending, and the production has returned to the stage with remarkable momentum. After premiering as a tryout in 2015 and officially opening in 2016, the musical steadily built a strong reputation among Korean theater fans. Its achievements culminated last year when the show made its Broadway debut and went on to sweep six Tony Awards, a historic moment for Korean original musicals. Now, the 10th-anniversary production at Doosan Art Center’s Yonggang Hall has already sold out nearly every performance, proving that the show’s influence and emotional impact remain stronger than ever. The production runs through January, with discussions for a regional tour and potential overseas performances currently underway. Set in a near-future Seoul Metropolitan district, Maybe Happy Ending follows the quiet and fading lives of outdated helper robots known as Helperbots. Once created to assist humans in their daily lives, these robots have long since been replaced by newer models, leaving the older units abandoned in forgotten apartment complexes. The story centers on Helperbot 5, Oliver, and Helperbot 6, Claire, who meet unexpectedly while living in the same building. Oliver has remained in place for years, waiting for an owner who will likely never return, while Claire struggles with frequent malfunctions and declining performance. Their interactions reveal small but meaningful shifts in their emotional states, inviting the audience to reflect on themes of memory, connection, and what it means to care for someone—or something—in a world that no longer needs you. Rather than relying on spectacle or dramatic plot twists, the musical moves at a quiet, deliberate pace. The understated tone is one of the show’s greatest strengths, creating a world where silence and stillness carry as much emotional weight as major events. The piece carefully explores the subtleties of companionship between two beings who were never designed to feel anything at all yet begin to experience something that resembles tenderness. The creative team behind the show is the renowned Korean musical duo Will Aronson (composer) and Hue Park (book & lyrics). Prior to Maybe Happy Ending, the two collaborated on productions such as Bungee Jumping of Their Own and Il Tenore, building a partnership known for emotional clarity, musical sophistication, and intimate storytelling. Their shared aesthetic—Aronson’s lyrical melodies paired with Park’s thoughtful and warm text—has been widely praised both domestically and internationally. Their work on Maybe Happy Ending ultimately led the musical to global recognition, culminating in its Broadway run and subsequent awards season success. Visually, the production embraces a minimalist approach. Instead of elaborate sets, the show relies on light, projection, and subtle sound design to represent the inner worlds of the robots onstage. Small gestures, flickering lights, and shifts in color create a delicate atmosphere that supports the show’s emotional core. Over the past decade, this minimalistic but deeply expressive staging has become one of the musical’s signatures and a major reason for its enduring popularity. The 10th-anniversary cast lineup has also contributed to the strong anticipation surrounding the revival. In the role of Oliver, the production features Kim Jaebeom, Shin Seongmin, Jeong Hwi, and Jeon Seongwoo. The role of Claire is performed by Jeon Mido, Choi Soo-jin, Park Jiyeon, Bang Minah, and Park Jinjoo, while James is played by Ko Hunjeong, Park Sehoon, and Lee Sian. The combination of returning performers and newly joined actors has drawn significant attention from fans familiar with the show as well as new audiences discovering it for the first time. With such a wide-ranging lineup, each performance offers a slightly different nuance, adding to the appeal and rewatch value of the production. The show’s Broadway success remains one of the most notable milestones in Korean musical history. Maybe Happy Ending won six Tony Awards, including <Best Musical>, <Best Original Score>, <Best Book of a Musical>, <Best Direction of a Musical>, <Best Scenic Design of a Musical>, and <Best Sound Design of a Musical>. For a Korean original musical—not an adaptation or licensed production—to be recognized at this level is unprecedented. The accolades not only validated the work of the creative team but also signaled that Korean musicals can compete on an international stage with original stories, distinctive aesthetics, and emotional depth. The 10th-anniversary production is therefore far more than a simple revival. It reflects a decade of accumulated history—of creative experimentation, audience devotion, global expansion, and artistic recognition. With performances selling out daily and momentum building toward a possible tour, Maybe Happy Ending is positioned to begin another chapter in its journey. The musical continues to prove that a story does not need to be grand to be powerful, and that quiet emotional resonance can travel across borders just as strongly as any blockbuster spectacle.

• 작성일 2025-12-08
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제 28 호 Between Innovation and Inconvenience: The National Museum of Korea's Bold Shift

Kicker: ENTERTAINMENT Between Innovation and Inconvenience: The National Museum of Korea's Bold Shift by Sumin Lee , Reporter minnida_@naver.com Have you ever seen the merchandise of the National Museum of Korea? It has become a hot topic due to items being out-of-stock or on pre-order, such as "A Thinking Buddhist image Miniature" and "Drunken Seonbi(classical scholar of Joseon) Set”. The National Museum of Korea's goods sales business, which is loved not only by guest who are living in korea but also by foreigners visiting Korea, has recently collaborated with the world-famous animated film “K-pop Demon Hunters”, attracting more attention and successfully progressing. Let's find out how the National Museum of Korea, which is receiving such positive review and is loved for leading a trend of being an open run museum, while including goods business and yet is dealing with a double-edged sword.The issue of how a tax refunded museum could begin charging entrance fees is people questioning the notion of the National Museum of Korea being a “national” museum. Above, issues can undermine the nature of national museums that allow people to experience art comfortably in museums at any time. Therefore, in this article, we need to think about what compromises or solutions there are to these issues. The National Museum of Korea The National Museum of Korea https://images.search.yahoo.com/search/images;_ylt=Awrg1aTS4B1pfQEDQXVXNyoA;_ylu=Y29sbwNncTEEcG9zAzEEdnRpZAMEc2VjA3BpdnM-?p=%EA%B5%AD%EB%A6%BD%EC%A4%91%EC%95%99%EB%B0%95%EB%AC%BC%EA%B4%80&fr2=piv-web&type=E210KR91214G0&fr=mcafee#id=67&iurl=https%3A%2F%2Fdata.si.re.kr%2Fphotos%2Ffiles%2Fimg%2F06%2F06U00506Dc20000.jpg&action=click The National Museum of Korea, which is loved not only by overseas tourists but also by the Korean people, took over the Joseon Chungdokbu(Goverment-General of Chosen) Museum in 1945. The national museum serves as a collection of artifacts for the people, interacting with countries around the world and exhibiting collaborative exhibitions with various countries to ensure the cultural life of the people. In addtion, Located in Seobinggo-ro, Yongsan-gu, Seoul, the National Museum of Korea is a modern reinterpretation of Korea's traditional architectural spirit through the natural connection such as Baesan Imsu(a mountain in the back and water in the front) and directly connecting to Yongsan Family Park, leading to an exquisite harmony between nature and artificiality. The concept of a safe and peaceful fortress between Namsan Mountain and Mirrorsnot symbolizes the tension of disconnection from the outside and while having the sense of stability of protecting us safely and peacefully. The museum resembles two walls that extend to the roof height offering practical functions by providing natural lighting can shine from the ceiling to each floor. Four Reasons The National Museum of Korea Is Beloved MU:DS(The Museum Goods) https://www.museumshop.or.kr/kor/main.do There are four main reasons why these institutions have recently become more loved. First of all, it presents a three-dimensional exhibition centered on the experience of visitors, and provides a specially designed space to focus on material appreciation and thought through space innovation. In addition, it is also contains realistic digital content that utilizes advanced technology such as the "Digital King Gwanggeato Royal Tomb Monument" and is enjoyed by young and foreign visitors to provide an experience-oriented exhibition. Second, with the influx of younger generations(Gen-Z) and the great popularity of museum goods, the museum is not only a place to study history, but also a hot place to purchase souvenirs. More people are making the visit to the gift shops purchasing unique items such as cups, a thinking Buddhist image Miniature, Drunken Seonbi(classical scolar of Joseon) set, bookmarks, and keeling. In addition, participatory cultural events, such as the recent makeup competition with relics, have been held in a novel way, which is gaining more popularity. Finally, in collaboration with K-pop Demon Hunters, a Korean animation that has recently gained worldwide popularity, anime fans as well as those who have always liked the goods of the National Museum have improved accessibility, creating trends such as museum open runs. Finally, through various but high-quality special exhibition plans and policies that operate permanent exhibitions for free, it is increasing accessibility to cultural enjoyment. A Controversy Over The National Museum of Korea The highly acclaimed National Museum of Korea has become a controversial issue. As the number of visitors to the National Museum, which has been free of charge only for permanent exhibition halls since 2008, has increased, the controversy arose Museum director Yoo Hong-joon's discussed the National Museum of Korea's fee-paying system at the National Assembly's Culture, Sports and Tourism Committee's parliamentary audit on Oct. 25 to review the reservation system and method of the museum's fee-paying in various directions. Those who favor the museum's fee-paying system argue that it can improve the viewing environment by easing excessive congestion, securing necessary resources such as preservation of facilities and cultural properties, recruitment of manpower due to the rapid increase in the number of visitors, and the efficiency of the viewing attitude can be improved through the recognition that it pays more hard to watch. Opponents argue that operating with taxes paid by the people could be a double taxation issue, that it could deprive low-income people of access to culture. They also argue that free viewing is effective in attracting foreign tourists and promoting Korean cultural heritage. Funds could be raised by promoting the development and sales of cultural products instead of chraging admission fees, and sufficiently supplementing the reasons for tolling through self-donation systems. Now that the National Museum, which is in charge of the cultural life of its people as a national institution in Korea, is receiving praise from many people for providing high-quality exhibitions and making it easier for visitors to experience through various contents, We, as university students will need more focus attention to understand these problems that can damage the nature of the museum, which is funded by us the taxpayers' money to provide various cultural lives to the people and to continue the museum's reputation as a national institution and to provide better content continuously. Sources: https://www.museum.go.kr/MUSEUM/contents/M0804010000.do https://www.khan.co.kr/article/202511080900001 https://www.yna.co.kr/view/AKR20251022138100005

• 작성일 2025-11-30
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제 27 호 KPop Demon Hunters: How it Became Popular

Kicker: ENTERTAINMENT KPop Demon Hunters: How it Became Popular By Ye-Dam Hwang, Editor hwangyedam1108@naver.com Have you heard about “KPop Demon Hunters”? I think you have already seen the work, or even if you have not, you know the name and the OST(Original Sound Track). Nowadays “KPop Demon Hunters” on Netflix have been released on June 20th this year, and it became globally popular. It is an animation movie which weaves K-pop super stars and demon hunters, known as the “HUNTRIX” who are a K-pop girl group while also secretly work as demon hunters who fight against the demons. The songs of the movie are covered by many popular singers and people have made parodies of some scenes of it on SNS (Social Networking Service) and YouTube. Then why and how has it became so popular? Thus, because it became globally famous with Kpop music, I will tell you about “KPop Demon Hunters” in detail and analyze why people are so enthusiastic about it. What “Kpop Demon Hunters” is “Kpop Demon Hunters” is a Netflix original American animated film directed by Maggie Kang and Chris Appelhans that was released on June 20th, 2025. As its title suggests, it is the first overseas animated film based on Korean K-pop idols and the first musical animation in history to use K-pop music. “Kpop Demon Hunters”describes the story thatRumi, Mira, and Zoey, who are the members of a K-pop girl groupHuntrix during the day and who secretly act as exorcists at night, battling the Saja Boyswho are K-pop boy groups during the day, but become evil spirits at night threatening humanity. Huntrix is based on shaman and Saja Boys is based on the angel of death in Korean shamanism, and Korean actors Ahn Hyo-seop and Lee Byung-hun participated in voice acting, drawing more attention. An image of Huntrix and Saja Boys https://www.hankyung.com/article/2025082745957 The Popularity of “Kpop Demon Hunters” “Kpop demon hunters” initially approached the public without much expectation, but when it was released on Netflix on June 20th, it became the No. 1 viewed movie in 41 countries around the world, including the U.S., showing great surprise. After it ranked second in the first week of its release, it rose to No. 1 in the second week of its release. Since then, it has been in second place since the last week of July (July 28th to Aug. 3rd), but has regained its popularity by reclaiming the No. 1 spot. "K-pop Demon Hunters" currently ranks second in Netflix's movie history with 230.9 million cumulative viewers and 350.9 million cumulative watching hours. Currently, the No. 1 spot in movie history is "Red Notice," which was released in 2021, with 239.9 million cumulative viewers and 454.2 million cumulative watching hours. The gap with "K-pop Demon Hunters" has narrowed to 20.4 million viewers. If this trend continues, it is highly likely that "K-pop Demon Hunters" will beat "Red Notice" to rise to No. 1. Rotten Tomatoes, which counts movie reviews as well as box office hits, received positive reviews from 95 percent of critics and 94 percent of viewers, and its cinematic quality was recognized. Not only the success, but its cinematic quality was recognized by Rotten Tomatoes, which counts movie reviews with positive reviews from 95% of critics and 94% of viewers. Above all, it is the music from the movie that is at the center of its popularity. Its original sound track has become a sensation in major music services such as iTunes and Spotify. In particular, "Your Idol" topped the daily top song of the Spotify U.S. chart on July 4th local time, a milestone with only BTS’s Jungkook and Jimin's solo songs and Blackpink’s Rosé's "APT." Finally, seven original sound track’s songs entered the Billboard main single chart "Hot 100," which was released on July 8th local time, and the songs showed its presence by ranking second on the Billboard main album chart "Billboards 200" for three consecutive weeks. Huntrix's song "GOLDEN" topped the official U.K. single charts as well as the U.S. Especially, "Soda Pop," which was the debut song of the evil idol Saja Boys, became a trend on TikTok and YouTube, producing multi-million-view challenges not only for idols and celebrities but also for the general public. BTS also made headlines by humming soda-pop songs on live broadcasts, saying, "Have you seen the movie?" In addition, many K-pop singers showed off their singing skills by posting videos their covering “GOLDEN”. The Charming Points Then, why and how people be enthusiastic about “Kpop Demon Hunters” like this? The first charming point of this movie is K-ness. This movie is also a tribute of Korean and Korean creators to homeland. Director Maggie Kang, who left Korea at the age of five and settled in Canada, said she really wanted to create an animation featuring Korean culture someday, but thanks to the creators’ affection and passion, the Korean elements have been reproduced as perfect testimonies, not as half-baked one. The main characters wear traditional “norigae” as accessories and use a knife which is a traditional dagger from the Joseon Dynasty, as weapons, and they get energy by eating gimbap, shrimp crackers, seolleongtang, and cup noodles in the back stage. The tiger and the magpie Seo, who took the motif from the painting “Tiger and Magpie”, draw attention with their cuteness every time they appear, and some details that only Koreans can recognize such as "Napkin laying under the spoon" and "Green flannel in a public bath” are fun parts. "Koreanism has been added by Korean employees in all departments," director Maggie Kang said. In addition to this, Netflix's streaming platform has amplified the movie's popularity. It was available to watch all over the world right after its release and gained explosive response from outside Korea. Interestingly, Korean audiences also enthusiastically received the American-made film, which is thanks to its accurate reflection of Korean folklore and K-pop culture. Foreign fans say, "It was more enjoyable to learn the details of Korean culture," and appreciate that the film plays a cultural role. This symbolizes the expansion of K-pop's global fandom and shows that the film has become a catalyst for cultural exchange beyond mere entertainment. The next point of its success is music. The soundtrack of the movie contains the essence of K-pop and is a key element that exploded the popularity of foreign fans. As K-pop idols appear in K-pop Demon Hunters as the main characters, the production team also worked hard on the original sound track. The songs are catchy like real K-pop hits, and video-style sequences are inserted throughout the movie to captivate audiences. After their release, the viral challenge spread on TikTok and YouTube, and even non-K-pop fans started to sing along as well. BBC analyzed that “The secret to dominating the global music charts is the connection of addictive melodies and plots.” Making real K-pop-like music is part of a thorough examination. Korean entertainment agency “The Black Label” and “K-pop Hit Maker producer” Teddy participated in the music work to raise the level of perfection, while girl group Twice sang the song "Take Down" themselves. The setting in which Saja Boys come back with a dark and sexy concept after their refreshing concept debut song is also a part of their understanding of idol culture. As a composer, Lee Jae who was a trainee at SM Entertainment, a Korean entertainment agency, composed major songs such as "GOLDEN," "How It's Done," and "Your Idol," and especially received more attention as she voiced Lumi, the main vocalist of Huntrix in "GOLDEN." With this amazing examination and the ongoing subject matter of K-pop, the movie has created a consensus across many ages, making everyone fall in love with the movie. It seems that the current generation of parents, who went through the golden age of millennial boy bands and girl groups, can easily indulge in K-pop idol music. The last point is its universal story. Despite the unfamiliar subject matter of superstar idols' hunt for demons, the reason why favorable reviews continued was that it eventually contained a universal story. The message that K-pop Demon Hunters can grow into a "real me" only when they face and overcome their wounds and deficiencies has earned sympathy from many people regardless of nationality. In addition, while seeking to differentiate themselves with Korean materials such as goblins, the angel of death, and shamans, it has become a story that can be heard everywhere in the world due to the universality of the occult genre. The biggest attraction of "K-pop Demon Hunters" is its original setting, which combines the splendor of the K-pop industry with supernatural fantasy. The main characters are idol stars on stage, but they turn into heroes who hunt demons at night. This dual-life concept is similar to Western pop culture such as "Spider-Man" and "Buffy the Vampire Slayer," which can be easily sympathized with foreign audiences. In particular, the movie introduced elements based on Korean folk myths (e.g., the angel of death or the devil), but reinterpreted them in a modern and humorous manner, lowering cultural barriers. As a result, Western audiences who are unfamiliar with K-pop also fall into the "fun and addictive" story. The success of "K-Pop Demon Hunters" is an important milestone in terms of the global influence of Korean culture. First of all, Korean culture has become a "genre" that is commonly used in the world regardless of nationality. "The fact that a film that is entirely culturally Korean is produced by an American company is a testament to the strong power of Korean culture," said director Maggie Kang, who made the film in English. She added, "These days in the U.S., everything goes crazy when a “K” comes in front of it. I felt that Korea has a culture that can have a global impact." The traces left by K-Pop Demon Hunters are meaningful, so I hope you think about them at least once. Sources: https://www.yna.co.kr/view/AKR20250818010500005?input=1195m https://www.etoday.co.kr/news/view/2497797 https://www.korea.kr/news/policyNewsView.do?newsId=148945871 https://www.queen.co.kr/news/articleView.html?idxno=440425 https://www.newsis.com/view/NISX20250820_0003296389 https://biz.heraldcorp.com/article/10560407?ref=naver https://www.mk.co.kr/news/culture/11397875 https://daily.hankooki.com/news/articleView.html?idxno=1259859 https://www.betanews.net/article/view/beta202508230011 https://www.hankyung.com/article/2025082121807 https://www.asiatoday.co.kr/kn/view.php?key=20250822010010818 https://www.khan.co.kr/article/202508220825001 https://www.segye.com/newsView/20250823503734?OutUrl=naver https://www.viva100.com/article/20250915500162

• 작성일 2025-09-19
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제 25 호 A Slump in the Film Industry of Korea

Kicker: ENTERTAINMENT A Slump in the Film Industry of Korea By Ye-Dam Hwang, Reporter hwangyedam1108@naver.com Have you heard about the slump of moviedom in Korea? This slump continues a lot longer than people expected and is an important problem so that I can count the people who do not know about this on the fingers of one hand. The time when the slump in the film industry set in seriously is the beginning of the COVID-19 pandemic. To protect people from COVID-19, the Korean government used social distancing measures which restricted the running time of movies in movie theaters, and taking this kind of action naturally made not only movie theaters but also other people who do film-related work go down in the world one way or another. This sort of measure that creates poor audience figures have changed movie watching patterns of people, and although it is now endemic, continuance of these patterns became a growing issue since they go on until these days. The Existing Circumstances of the Slump Many people thought that the slump of the Korean film industry, which experienced a hard time when the COVID-19 pandemic period started, will recover when the period ends, but it is hard to see any sign of that. The total sales of the movie market began to decline in 2022 and plunged to be set at around one trillion won in 2024. Even though the two movies which recorded over 10 million viewers, “Exhuma” and “THE ROUNDUP: PUNISHMENT”, were born last year, the crisis of the movie market is accelerating due to the polarization of box office hits and the absence of half-way hits. According to the movie industry, the overall sales of the movie market last year amounted to 1.1945 trillion won, down 66.9 billion won from 2023 when it recorded 1.2614 trillion won. Considering that the sales were 1.239 trillion won in 2021, which was affected by COVID-19, the critical situation in the film industry has been proven by numbers. Ambitious films such as “Alienoid”, “PROJECT SILENCE”, “I, THE EXECUTIONER” which had been highly anticipated even before they were released last year, failed to meet those expectations, and other films starring star directors and actors such as “The Plot”, “Hijack 1971”, “Troll Factory”, “WONDERLAND”, and “One Win” failed to hit the box office one after another, raising a sense of crisis of the Korean film industry. Moreover, recently, the fight about the timing of the release of movies between distributing agencies has continued, and that is to strategically decide and set the release date to see when will be the best time to release, as each audience becomes precious in the post-COVID-19 theater recession. Such a sense of crisis in the movie industry of Korea can be felt in the words and appearance of Song Joong-ki, who recently suffered a crushing defeat in the box office with the movie “Bogota; City of the Lost”; he said “As the Korean movie industry is so difficult right now, I worked harder to promote this movie than ever. I want to thank everyone who came to see our movie. Talking about them made me emotional...” and he was in tears. The Reasons of this Slump As the Korean theater and movie industry continues to stagnate, then what caused this situation to appear? It can be largely attributed to the increase in movie ticket prices and the emergence of OTT (Over-the-top media service), that means digital distribution service provided directly to viewers via public internet without going through cable or satellite-based providers, such as “Netflix” and “Disney+”. First, it is actually true that multiplex cinemas in Korea, such as CGV, Megabox, and Lotte Cinema recently stand accused of expensive movie ticket price. They raised the movie ticket price from 12,000 won to 15,000 won to redeem intense losses during the COVID-19 pandemic period and according to “People's Solidarity for Participatory Democracy”, during the ticket price-increasing period of the three big multiplexes in Korea (CGV, Megabox, Lotte Cinema), which occupy 449 (97.8%) of 459 multiplex theaters in Korea, the rate of increase in movie ticket prices reached 40%, which is well over 10 times the inflation rate. Lee Ha-young, a member of the Producers Guild of Korea, criticized, “As people reduced the number of times to go to watch movies, which is normally three to four times a month to one because of the increase in movie ticket prices, so-called “middle-range-hit films” that 3 million to 4 million people watched disappeared, and the polarization is intensifying as being “film drew millions of viewers” or “flat broke film”. The three multiplex companies, which occupy 97% of the market, have plastered the prime time mainly on movies that make money, reducing the audience’s choice of movies, and the film industry is giving up making movies.” Secondly, with the emergence of threatening OTT, such as Netflix and Disney+, the media environment has changed quickly due to the huge global OTT that has grown rapidly. This kind of change means that during the pandemic period, it has become more common to enjoy content on OTT, and as an increasing number of high-quality content can be easily viewed on OTT, the motivation for audiences to visit theaters is decreasing. Actually, the movie ticket price is equal to the monthly subscription fee of OTT, and some people said that they don’t go to movie theaters with this thought; “If I wait some time, the movies that were released to theaters will also be release to OTT.”, and this is also a problem in shortening the transition period to VOD service provision. With the decision on the release date of the movie that I mentioned above, a movie official said, “We need to consider not only the number of days of competitive films or holidays, but also whether popular OTT movies or dramas such as “Squid Game” will be released.”, and we can know how OTT influence to the movie industry and theater. In addition, a Korean actor Choi Min-sik appeared on a TV show and said, “The price of movie tickets has gone up a lot. If the theaters suddenly raise the price, I won’t even go to the theater.”, and he also criticized, “The price is 15,000 won now, then people will just sit down and watch a lot of movies through streaming services with OTT. Will people go to a movie theater by their legwork?” The fact that the continuing slump of the Korean movie industry was already felt actually not only by movie people and cineasst but also to the people who enjoy cultural life. Since the movie ticket price increased and the appearance of big OTT during the COVID-19 pandemic period, people’s movie watching patterns changed a lot. It is difficult to stop the change, and if this kind of slump of the movie industry continues, actually it has no choice but to give negative effects to Korean movie development. Therefore, I hope for you to think about this continuing problem at one time or another, and I also hope that the movie industry will find the way of win-win with OTT. Sources: https://www.etoday.co.kr/news/view/2439649 https://www.yna.co.kr/view/AKR20250131129800005?input=1195m https://star.ohmynews.com/NWS_Web/OhmyStar/at_pg.aspx?CNTN_CD=A0003100825&CMPT_CD=P0010&utm_source=naver&utm_medium=newsearch&utm_campaign=naver_news https://www.etoday.co.kr/news/view/2438075?trc=view_joinnews https://www.edaily.co.kr/News/Read?newsId=03132406638925656&mediaCodeNo=257&OutLnkChk=Y https://biz.chosun.com/culture/2024/08/22/47VMR6JCLVHNTFQY7QHBFY7WMM/?utm_source=naver&utm_medium=original&utm_campaign=biz https://isplus.com/article/view/isp202305100132 https://view.asiae.co.kr/article/2023032414344765752 https://n.news.naver.com/mnews/article/469/0000550196 https://n.news.naver.com/mnews/article/079/0003411681

• 작성일 2025-02-27
• 좋아요 Like 2

제 24 호 Star Marketing

Kicker: ENTERTAINMENT Star Marketing By Ye-Dam Hwang, Reporter hwangyedam1108@naver.com Do you know about star marketing? Though you do not know this term, I’m sure that you have experienced it at least once in your life. Star marketing is a business management term that means a marketing strategy which raises brand image by recommending the brand’s advertisement model who is a popular and recognizable star in sports, movies, or the broadcast scene. Marketing using a popular person as a celebrity model of the brand has been and still is used as an important marketing method. Recently, star marketing aiming at the fans of the brand model increases and gets popular. This kind of marketing especially uses an idol or actor who is hot and popular and makes the fans’ mind naturally lead to purchasing the brand’s product by some events such as holding a fan-signing event or giving a photo card if you buy the brand’s products. This type of star marketing can bring about good results both of the process and outcome, but that is not always the case. For example, these days, the K-pop boy group BOYNEXTDOOR were controversial for boasting about their new iPhones right after the termination of their contract with Galaxy of Samsung which is the rival of Apple. Samsung held the launching party with BOYNEXTDOOR and their fans and sent the coffee truck to them while their contract was ongoing. Therefore, people said that they were careless and rude to the brand which the boy group had been in a contract relationship with recently. Like this, even though after the contract of advertisement, and more in other cases, we can find a brand’s sponsorship with celebrities and advertisement using stars can be good or harmful and the quality of the promotion result depends on if the brand uses its advertisement model well. Marketing Method with Fans These days brands not only use popular idols or actors just as advertisement models, as you can peek through BOYNEXTDOOR’s case, they use “fanshim”, the mind whose hardcore fan of someone or something, to their marketing. They promote them and their products with the models’ merchandises or some events like a fan signing event. This kind of marketing strategy exactly targets fanshim that includes fans’ mind such as wanting to be close to their favorite celebrity, and hoping to meet in their daily lives. For example, to secure a new customer base, amusement parks use an idol who is catching popularity with the young generation through collaboration with them. Actually, in September of last year, Lotte World collaborated with the boy group ENHYPEN and realized the world of the boy group’s webtoon in the amusement park by selling limited merchandise, holding an event of trying on the school uniform of the webtoon, and arranging a photo zone where fans can take a photo with ENHYPEN. This case was successful going beyond 600,000 views of the first teaser post of Lotte World’s official Twitter account and exceeding 20,000,000 accumulated views of advertising video, and the number of foreign visitors in September increased more than three times comparing with the same period of last year. Similar to this case, Everland is collaborating with the k-pop boy group RIIZE from October to December of this year by running a merchandise store of their collaboration, decorating the rides with characters of RIIZE, giving a photo card of the boy group for customers, and preparing a photo zone. Poster of ENHYPEN's event with Lotte World and a poster of RIIZE's event with Everland https://blog.naver.com/bk2131/223242075135 https://blog.naver.com/hee__story-/223598115031 Another example of the marketing using a star who is loved by people is in the food service industry. The pizza brand “Domino Pizza” chose Son Heung-min, a global sports star, as an exclusive model for it and made use of his positive image for becoming familiar with customers by making and selling a pizza which represents Son’s signature pose and showing a new pizza box that includes his picture. Similarly. “Hatban”, a brand of instant rice, selected actor Lim Si-wan as a new brand ambassador by showing the commercial that includes telling some good features of the brand’s rice and selling its product with the package applying the image of Lim Si-wan. Like these examples, there are many cases of star marketing using celebrities in various kinds of brands by taking advantage of this advertisement model, especially using the fans’ mind. Good and Bad Effects of Star Marketing Star marketing with fans can result in good consequences or bad consequences. Marketing method using a popular star as a model of a brand uses the advertisement model’s image for promotion, and therefore the success or failure of the marketing is directly connected to it. For instance, KANU, a coffee brand, parlays actor Gong Yoo into an advertisement for a long period. From the beginning of KANU, they chose him for his image of the drama “Coffee Prince” and his positive image appropriately pervaded the brand using a pop-up store which drew customers’ participation. Thus this marketing using Gong Yoo made KANU become a representative brand of coffee. A scene of KANU's commercial https://blog.naver.com/musicflowers/223271894352 The other example is Woori Bank’s marketing with the singer and actress “IU”. Particularly on its characteristics, the banking industry considers trust and belief as important elements and selected IU for her popular appeal and favorable image. Not only commercial, the bank launched a new card named “NU” whose name made use of IU’s name so that people can participate actively, and gave some merchandise related to IU if a customer registered the card within a certain period. Like KANU’s and WooriBank’s cases, there are star marketing campaigns that make a good result, but they are not all successful. A scene of Woori Bank's commercial starring IU https://blog.naver.com/creazy4art/222759128088 You can see some occasion of star marketing with a bad result quite often. The causes of the failure can be divided into two parts: the advertisement model’s fault, and the brand’s marketing fault. For example for the former one, some brands which chose an actor Yoo Ah-in as their model began to stop the promotion with him and cancel the contract because of Yoo’s suspicion of taking drugs. In addition to this, a star model’s crime, suspicion of school violence and bullying, or other bad news of the model can affect the brand such as by boycott. The example of the latter one is the cosmetic brand Nature Republic’s fault that did not consider fans delicately and made the brand’s image to be damaged. It appointed the idol boy group NCT 127 as brand model and it organized an event with the boy group’s polaroid photos. The problematic thing was this post on Nature Republic’s official twitter: “Just the 24 people entered for two hours for the event. Three people won among the 24 participants, isn’t it quite a good chance?” Due to these sentences, the fans got angry saying that the expression “just the 24 persons” suggested the nuance of devaluing the idol group. As you can see, idol marketing can lead to securing fandom customer base, but also making an enemy who has a big power of influence if the fans turn their backs on the brand. Star marketing, a marketing technique that utilizes famous entertainers as commercial models of a brand, has been for a long time and is used until now in the brand marketing scene. As much as star marketing has been used a lot, it is a kind of risky method which usually depends on the model’s image. With star marketing, brands need to know that there is always the possibility of bringing about a good result or bad result. Especially, the star marketing which uses “fanshim” has many pros and cons because it is mainly influenced by the fans. Therefore, the result of this kind of marketing technique, which affects the brand’s image, depends on how well the brand utilizes the marketing with the model. Sources: https://n.news.naver.com/article/005/0001731940 https://ko.dict.naver.com/#/entry/koko/5fb5b90fbb304fe8813eb8d12b399182 https://blog.naver.com/businessinsight/223313253024 https://fashionbiz.co.kr/article/211736 https://www.inthenews.co.kr/news/article.html?no=63921 https://m.blog.naver.com/pio_company/222955540109 https://www.asiatime.co.kr/article/20230525500363 https://blog.naver.com/hee__story-/223598115031 https://blog.naver.com/bk2131/223242075135 https://blog.naver.com/musicflowers/223271894352 https://blog.naver.com/creazy4art/222759128088 https://blog.naver.com/yeon61200/223132431890

• 작성일 2024-11-23
• 좋아요 Like 2

제 23 호 LOTTO

Kicker : ENTERTAINMENT LOTTO Lotto: Sells 95 Billion Won Every Week By Myung-Kwan Kang, Reporter Kmmg199999@naver.com Have you ever bought a lottery ticket? The lottery is popular because it offers the chance to win a large amount of money with a small investment. But what does the term “lottery” actually mean? The word “lotto(lottery)” comes from Italian, where it means “fortune.” In 1530, the Italian city-state of Firenze(Florence) issued a lottery called the “Firenze Lotto” to fund public projects. Since then, the term “lotto” has become a common name for lotto games. https://www.dhlottery.co.kr/common.do?method=main History When did the lottery start? If we look into the history of lotteries, there are records indicating that they existed as early as Roman times. It is said that Roman emperors distributed prizes through lotteries to gain support from the people. Later, lotteries became popular in medieval Europe. So, when did the lottery start in our country? In Korea, it was issued under the name of the housing lottery for 37 years, from 1969 to 2006. The housing lottery was a lottery issued by the government to raise funds for housing construction, and houses or cash were awarded to winners through weekly drawings. The housing lottery was greatly loved by the people, and many lined up to buy it. However, the housing lottery was abolished in 2006, and what took its place was the Donghang Lottery(formerly Nanum Lotto). The Donghang lottery started in 2002 and is still the most popular lottery in Korea. The Donghang Lottery determines the winner through a draw broadcast live on MBC every Saturday at 8:35 PM. Proceeds from the Donghang Lottery are used in various fields such as social welfare, cultural welfare, healthcare, and the environment, contributing to improving the quality of life for the people. World Lotto Types Lotto exists in various forms around the world. Since the name of the lotto, drawing method, prize money, issuing organization, etc., are different in each country, let's explore a few examples. Powerball in the United States: Powerball is the most popular lotto in the United States, available in 45 states, the District of Columbia, and Puerto Rico. In Powerball, five numbers are selected from 1 to 69, and one additional number, called the Powerball, is selected from numbers 1 to 26. Loto6 in Japan: Loto6 is the most popular lotto lottery in Japan, where players select 6 numbers from 1 to 43. El Gordo in Spain: El Gordo is the oldest lotto in Spain, dating back to 1812. El Gordo tickets are sold every year from July to Christmas. A lottery ticket is numbered from 1 to 100,000, with multiple copies of each number issued, allowing multiple winners with the same number. El Gordo's draw is unique, with children traditionally singing and announcing the numbers and prizes. In addition to these, there are various lotteries around the world. Examples include EuroMillions in the UK, Loto in France, Lotto 6/49 in Germany, and Powerball in Australia. Paying with Credit Cards Card payments cannot be made when purchasing a lottery ticket. What is the reason for this? While many people buy lottery tickets for fun or in small amounts, some individuals become addicted to them. Allowing these addicted individuals to purchase lottery tickets with a credit card would enable them to buy tickets without having any cash on hand. Additionally, paying by card can exacerbate the problem of overindulgence. Therefore, the law requires that lottery tickets be purchased with cash. Good Places Lotto stores that produce many first-place winners are called "good places." The odds of winning first place in the lotto are approximately 1 in 8,140,000. Because many people buy tickets at these so-called "good places," there is a higher probability that many people will win first place, further enhancing the store's reputation. However, this is simply because they sell a large volume of tickets; the probability of winning remains the same. Is there Manipulation? Some people believe that the lottery is rigged. Is it possible for the lottery to be rigged? Let's examine this claim. There are two main arguments made by those who believe the lottery is rigged. The first is that the lotto draw video is a recorded broadcast, and the second is that there are many first-place winners. First, for those who think the lottery draw broadcast is recorded, it can be confirmed that it is broadcast live every Saturday at 8:35 PM. Additionally, since police officers, officials, and audience members conduct the inspection together, tampering is not possible. Second, the occurrence of many first-place winners can be understood through probability. Lotto ticket sales reach approximately 95 billion won per week. Given the odds of winning first place, which are approximately 1 in 8,140,000, dividing the total sales by these odds suggests there should be about 12 winners. Therefore, it is natural to see a significant number of first-place winners. Impact of Lotto Lotto is highly popular around the world and has had a significant cultural impact. This game is more than just a number-matching lottery; it has a strong appeal to the public. The popularity of the lottery is primarily due to its simplicity and the variety of ways to participate. Many people can join the lotto at relatively low costs and indulge in dreams of winning big. This accessibility has made the lotto beloved across various social classes and economic levels. The popularity of the lotto can also be seen as a response to the stress and uncertainty of modern life. Lotteries offer participants a sense of anticipation and hope through regularly scheduled drawings each week, providing a break from routine and a positive outlook. Consequently, the lotto is regarded as a unique game that extends beyond a mere lottery, with significant cultural and social influence. In conclusion, Lotto started as a simple game of guessing numbers but has grown into a major cultural and social phenomenon. The introduction of online lotteries shows how Lotto has adapted to the digital age and the changing needs of society. By using online platforms, offering different ways to participate, and focusing on environmental sustainability, Lotto has proven it can be both innovative and responsible. Its impact is felt worldwide, bringing people together across cultures and supporting social good. As Lotto continues to evolve, it will likely keep growing in importance and positively influence people everywhere, combining tradition with modern ideas. Sources: https://blog.naver.com/yoo22411/221429469207 https://www.youtube.com/watch?v=hH2Ha16Jlos&t=88s https://triplehappy.tistory.com/entry/%EB%A1%9C%EB%98%90-%EB%B3%B5%EA%B6%8C%EC%9D%98-%EC%97%AD%EC%82%AC%EC%99%80-%EC%A2%85%EB%A5%98 https://footballenglishclass.tistory.com/42 https://kr.pinterest.com/pin/3891398427422562

• 작성일 2024-09-11
• 좋아요 Like 2

제 22 호 Popularity of Baseball in Korea: ​Loved by Younger Generation and Others

Kicker: ENTERTAINMENT Popularity of Baseball in Korea: Loved by Younger Generation and Others by Su-Min Lee , Cub-Reporter minnida_@naver.com If you look around, you may have at least one friend who likes baseball. Hearingthe popularity of baseball experienced by the KBO(Korea Professional Baseball League), which recently opened KBO-24 season, the older generation who have loved baseball from the past is the basic, and the popularity of baseball continues to grow around the younger generation who have begun to emerge. Under the influence of this popularity, the stands of local stadiums are sold out so that tickets are hard to get. Even contents and programs dealing with baseball are increasing in Korea. Due to the recent entry of Korean baseball player Lee Jung-hoo and Kim Ha-sung, and Ohtani who are drawing attention in Japan into the MLB(Major League Baseball), the baseball league is hotly loved around the world. Now, you can figure out the reason how to gain popularity and the problems with baseball that have occurred due to its rapid popularity. 그림 1Stadium packed with spectators https://www.donga.com/news/Sports/article/all/20230804/120564787/1 Korean baseball, which has been showing more popularity since the beginning of the season than last year when the KBO league surpassed 8 million viewers in 1981, is loved by the young generation as well as the older generation who have shown affection for it. What is the cause of baseball's popularity that has also attracted the attention of the young generation and women? How for Baseball to Earn Popularity 그림 2The poster of A Clean Sweep https://www.gukjenews.com/news/articleView.html?idxno=2965720 First, the emergence of the baseball program “A Clean Sweep”. This program organizes and hosts various games by selecting retired players as well as players who belong to college and high school teams. By increasing the accessibility with well-known players, it has contributed for various people to access and made it more interesting for people to learn about baseball. Second, the “All-Star Game” It is an event that divides popular players from 10 Korean professional baseball teams into two teams and shows various performances. Efforts to Booster of Baseball's Popularity In order to respond to fans' interest, the KBO is offering various experiences related to baseball including fan events. For example, a collaboration between the Hanwha Eagles and the convenient store, GS25 has set up a flagship store in Daejeon, where visitors can feel the atmosphere of the stadium and purchase goods. In addition, LG holds a “Uniform Day” with LG U+. They make uniforms and goods using the LG character “Moono”. Therefore, they bring memories to audiences who come to the stadium with various photo zones and goods. Finally, SSG ran a “Brand Day” called Lundersbuck which was a collaboration with Starbucks, decorating the stadium with green uniforms and hats. Also, they operated an experienced zone that combined fun elements such as Starbucks' home run zone. These activities helped people of different ages and interests to become interested in baseball. The Problems with Baseball's Popularity However, there are obvious limitations to this thunderbolt popularity. Problems that need to be gradually resolved have recently emerged. First of all, the most problematic part was the reservation system of baseball. In the past, people used to go to the stadium in person to purchase a seat ticket to enter. Whereas recently reservations using the website of each stadium have made it difficult to get tickets for those who are not familiar with Internet use. For this reason, the on-site reservation system has appeared since then. However, the problem seems to be continuing due to the emergence of illegal ticket traders. Second, there is a problem with the OTT service. Starting from the KBO 2024 season, OTT service “Tving” is exclusively in charge of broadcasting. Therefore, payment for Tving is mandatory in order to watch baseball. As baseball broadcasting, which was provided free of charge, has become more expensive. People who are burdened by the increased cost of watching baseball have faced limits. In addition, illegal watcing baseball websites are appearing in response to the demand of viewers, which has been burdened by the overall increase in monthely prices of OTT companies. The appeareance of these issues creates barriers to access baseball. In order for baseaball with both side to grow further by being loved by many people, a clear compromise is needed and it will be necessary to think about it. To convey a way to truly enjoy baseball which has clear limitations but is loved so much, first of all, memorizing a team's cheering song whole watching various a team's cheering song while watching with various foods can be a fun way to enjoy the game. Lastly, the important thing is cheering as one with the audience on the spot will be a way you spend a happy time with precious people while relieving stress. SOURCES: https://n.news.naver.com/article/382/0001123766?sid=101 https://n.news.naver.com/article/020/0003562719?sid=101 https://m.ekn.kr/view.php?key=20240513024395879 https://www.donga.com/news/Sports/article/all/20230804/120564787/1 https://www.gukjenews.com/news/articleView.html?idxno=2965720

• 작성일 2024-06-06
• 좋아요 Like 0